Jim Zandieh Branding

Jim Zandieh is a freelance videographer who’s aspiring to grow into a media production company.

Concept

The logo is a monogram of the first and last names of the business owner “Jim Zandieh” that are put in the form of a squared infinity. The infinity is a dynamic shape meant to reflect the continuity of the creativity in his practice and dynamism in his style while the square shapes are chosen because they’re the most stable geometric shapes. Having them stand in thier most on the edge is meant to give a sense of movement in the logo’s icon.