Katie Sahar Rebranding

This client was expanding her services from a dance instructor to much more and she needed a new visual identity that reflected her evolved journey. She provided me with her original logo and asked me as a middle eastern designer if I can elevate it into something that can speak show her understanding of the art style while acknowledging that she’s not part of the middle eastern community. Inspired by her east meets west approach I used the Hamsa Symbol (a middle eastern symbol from her original logo) but tried to make it look like a sign in Vegas with the neon colours and an illustrated silhouette of herself and then upplied that theme to the rest of her visual identity, including a logo for her online community of students (the social shimmy society).